As a leading textile company, we believe that leadership is all about questioning the status quo, navigating the next, setting new trends, and moving beyond them. We have always crafted new pathways of progress for on the strength of innovation, refreshed brand strategy, and early adoption of emerging technologies.
Cognizant of the importance of customer centricity, the company has invested in BrainTrust, web scraping and other focused consumer researches for feedback from consumers and making data-driven decisions.
As a thought leader in sustainable textiles, we have 30 patents in our portfolio, the highest in the industry. 42% of our sales come from innovative products. We have global collaborations on new innovative products with universities, technology partners and industry associations.
Our patented Hygrocotton® technology provides great value in product innovation examples in India to today's s consumers, Hygrocotton® itself has achieved over $1 billion worth of business in the last 15 years, and is now an integral part of the home textile program of all major retailers.